She dreamed of being "the second kitchen of Parisians". Eight years after its creation, the home delivery platform Frichti has almost given up its apron. Placed in receivership for several months, the company was saved in extremis by its long-time competitor, La Belle vie. The Ile-de-France start-up will eventually take over 168 employees out of the 500 that Frichti had throughout the France. Abandoning the points of sale sown in several major French cities (Bordeaux, Lyon...), La Belle Vie announces to refocus Frichti's activities on the Île-de-France alone. The buyer also leaves behind the high-speed deliveries that made the success of the platform. "We will abandon the current quick commerce model that has shown its limits and favor a slightly slower delivery based on tours," Alban Wienkoop, co-founder of La Belle Vie, said in a statement.
Success of an internalized model
The recovery project sounds like a return to the roots...
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