From meaning to care, from care to the senses
This is also what the number "8" in the brand's title could embody, an inverted symbol of infinity and a double virtuous circle. Because 8Mars skincare is a beautiful story of meaning... To a platonic beauty routine too often repeated like a disembodied leitmotif, the young company opposes a refreshing bias where the ritual of double cleansing transfigures our daily mornings into real moments of well-being. "The idea [...], it's to have a reconection of oneself and to take pleasure in these everyday gestures," says Agathe Roche, founder of the brand. The alchemy works thanks to a skilful work of the container and the content that stimulates our five senses and at the same time chases away impurities and "negative energies". It all starts with the packaging, with a colorful design that irresistibly catches the eye (sight), a QR code that links to a playlist updated every month (hearing) and a mantra to recite to yourself to cultivate the taste of self-love. The experience culminates at its sensory culmination point with enveloping galenics (touch) and exhilarating fragrances combining cotton flower and neroli (smell). We have come full circle.
Engagement with a capital "E"
The message behind the cosmetics? Let's take the time to accept the rights of our skin. Both a protective barrier and a living interface between our inner microcosm and the outside world, it transcribes all our emotions and our little internal blunders. The dark circles, blemishes and redness that we insist on are actually part of its life cycle... and the women who wear it. "Healthy skin is skin that lives and reacts," reassures Agathe Roche. And it is this protean nature of beauty that makes us unique and even wonderful, in the words of its founder. The backbone of 8Mars skincare, this benevolent commitment is anchored in the product formulas: as "clean" as possible, extra-short (less than 10 ingredients), designed in France and composed of + 98% ingredients of natural origin. Now a member of the Cosmetic Valley, the brand plans to expand its credo into new cosmetic forms thanks to the support of a women's collective and a growing community. To take part, find its crowdfunding campaign here.