It was in 2018 that the high-end jewelry brand Bellonor Joaillier was born. Born in Paris where it still has its showroom apartment in the 3rd arrondissement, the brand founded by Tony Bellone received the prestigious label in 2020. Only 46 "prestige" labels stood out. Behind this project crowned with excellence? Tony Bellone, an engineer by training and an airplane pilot in his private life. This true aeronautics enthusiast has been able to transcribe his universe into exceptional pieces precious with ancestral artisanal know-how.
Bellonor Joaillier: Excellence of French know-how and refinement
Bellonor Joaillier seduces with the high technicality of its jewels. The finishes, the precisions, the mechanisms... The work behind each of them is fascinating. For example, the Maison's emblematic product, the "Mon Précieux Lien" bracelet, for which the brand has developed a meticulous mechanical system based on the flexibility of gold.
A true best-selling piece, it comes with 125 references in the catalogue. Rings, wedding rings, bracelets, necklaces, earrings and cufflinks are available for sale, online or in stores (by appointment only). Highly focused on protecting the environment, the brand sources only from Responsible Jewellery Council sources and works with hand-picked diamond dealers who have signed the Kimberley Process treaty agreement.
The influence of aeronautics sublimated by a touch of French jewellery
While many pieces are custom-made, Bellonor Joaillier also develops stocks in small quantities to limit overproduction. There are 3 collections: one for her, one for him, as well as a unisex collection. The Maison's signature lies in its precious mechanics, which characterize each piece of jewelry. This is evidenced by its closure system that allows the electrical and hydraulic cables of aircraft to be attached.
Yet, while one might think that this brand is only aimed at the elite, it wants to conquer the general public with respectable prices. A top-notch offer is available for €420 (for a gold bracelet with a satin cord). The rest of the offer is available up to €15,400 with the most expensive piece, the "Mon Précieux Quattro" bracelet. All jewels, regardless of the range, are identifiable by their mattified screens (walls) which stand out from the rest of the jewel in mirror polishing. The brand's desire to offer more contrast and volume to its works of art and technique.
"My Precious Riviera" earrings Bellonor Jeweller
Bellonor Jeweller
House of High Imagination Jewellery
The key words of the House; Excellent, elegant and innovative
With diamond pieces, sometimes without gems, sometimes gold, titanium, carbon and blue gold to discover in the latest collection... The house offers an almost infinite range of possibilities. As long as the result is sublime and up to its manufacturing requirements.
Vectors of emotions, Bellonor Joailler's items are durable and passed from hand to hand through the generations. The brand's reputation is definitely well established. Given its success, it will soon open a new showroom in the city center of Nice. Its offices, located in the heart of Paris and manufacturing workshops in the south of France, produce for high jewelry brands. A reference etched into the rock in the middle of all that glitters.
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