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Vitality, digestion, sleep... The Rise of Dietary Supplements

2023-11-28T17:37:07.121Z

Highlights: Havea, Europe's leading natural health company, is launching A-Lab, a new brand of dietary supplements. The first range consists of ten mono-ingredients essential to the body in the form of capsules. Havea, which has mobilized about fifteen people for this launch over the past year, has chosen a high-end positioning (20 to 30 euros per box). The range, which will be in head-on competition, will be available in Europe and the U.S.


DECRYPTION - This market, which is close to €3 billion, is driven by innovation and the dynamism of pharmacies.


These are small, dark glass bottles that look more like hip cosmetics than pills. Havea, Europe's leading natural health company, is launching A-Lab, a new brand of dietary supplements. The first range consists of ten mono-ingredients essential to the body (magnesium, zinc, collagen, melatonin, etc.) in the form of capsules. On the back of each bottle is a QR code that links to a WhatsApp messenger on which experts answer questions.

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The needs of patient consumers have evolved, says Nicolas Brodetsky, CEO of the Havea Group, which is expected to achieve a turnover of €290 million this year. More than ever, they are looking for formulations that are more transparent, natural and with a limited number of ingredients." Havea, which has mobilized about fifteen people for this launch over the past year, has chosen a high-end positioning (20 to 30 euros per box). The range, which will be in head-on competition...

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Source: lefigaro

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