The Limited Times

Now you can see non-English news...

"The workers abroad didn't believe it, they said it couldn't be" - voila! money

2023-11-29T05:17:38.633Z

Highlights: Israeli companies operating around the world and employing employees from diverse backgrounds are now facing considerable difficulties. Companies must find a bridge, detached from political identity, in order to empower business partnership. Some companies encounter a situation in which employees have not even heard about the situation and have therefore adopted the role of Israeli advocacy. "We are concentrating on maintaining professional focus from day one of the war with zero tolerance for disrespectful discourse," says eTeacher CEO Harel Taib. "Almost every meeting begins with questions expressing curiosity and empathy in light of the difficult images and feelings"


Israeli companies operating around the world and employing employees from diverse backgrounds are now facing considerable difficulties


Taib. "No political discourse is allowed"/Nathaniel Tobias

More than 50 days into the fighting in Gaza, the world is more turbulent than ever. Pro-Palestinian demonstrations in cities and universities, Jews who removed their mezuzahs and do not speak Hebrew on the street, violent attacks and wild incitement on social media.

In such an atmosphere, international Israeli companies, which are spread out in branches around the world and employ employees from diverse backgrounds, must continue to maintain effective cooperation on the part of all employees in order to continue the company's normal operations.

Harel Taib, CEO of eTeacher, Israel's oldest online learning school, encountered such a situation. The school operates in dozens of countries around the world with local employees from all religions and backgrounds, including Muslims.
During the war, situations of tension and intolerance and anti-Israeli posts were created.

Taib cut immediately. "We understand that the day after the war, take as long as it takes, the economic world will have to continue to operate, and Israel needs connections in the region and around the world for reconstruction. That's why we don't allow any political discourse at all," he explains.

"We are concentrating on maintaining professional focus from day one of the war with zero tolerance for disrespectful discourse. Companies must find a bridge, detached from political identity, in order to empower business partnership. As evidence, this week a student from Kuwait enrolled in Ulpan studies in Hebrew. As a businessman engaged in agriculture and irrigation, he wants to learn Hebrew in order to speak at eye level with businessmen in Israel."

Good name. "We were very surprised to discover that some of the employees were not familiar with the incident"/Shai Oknin

Surprisingly, some companies encounter a situation in which employees have not even heard about the situation and have therefore adopted the role of Israeli advocacy. "We are a public technology company that specializes in software," says Tali Shem Tov, CEO of CodeValue. "We have branches in Eastern Europe and non-Israeli employees in Romania and Bulgaria. We were very surprised to discover that some of them were not familiar with the event and had not even heard of it, some were not familiar with Israel's security complexity at all, did not know that we were at war, and found it hard to believe when they heard from us about the horrors of 7.10. They said it couldn't be.

"As soon as we realized that such ignorance existed, we assumed that the situation was much worse among people around the world who don't even know Israel, and we felt the need to act immediately, beyond the internal advocacy we did among our employees. We were looking for an idea that would make it possible to illustrate and make our horrific experience accessible to the world in a simple and visual way, and we developed an app that would allow residents in other parts of the world to feel what it would look and feel if missiles were launched on London, something that has not happened since World War II, Paris, etc., and thus help Israel in the war for public opinion."

With a refund

5 minutes a week and wrinkles disappear with a revolutionary anti-aging device

In association with Sensica

Schneider. "Almost every meeting begins with questions expressing curiosity and empathy"/PR

Alongside the war, we must return to normal business and personal life

Other companies report concern and support. CloudZone, Matrix's cloud company, is active in several European countries, including Spain, Portugal, France, the Netherlands and the UK. In some countries there is activity of a local team and in some the Israeli team of Cloudzone is active remotely.

Maggie Schneider, EMEA leader at the company, says that there is a lot of interest in the situation from employees, customers, suppliers and partners: "Almost every meeting begins with questions expressing curiosity and empathy in light of the difficult images and feelings that pass through the local media. Even when we see large demonstrations against Israel in European capitals, our non-Jewish employees there show support and ask how we are at every email and every meeting.

"We answer inspired by Golda Meir, 'We're not okay, but we have no choice, we have no other country, we have to fight for our home.' At the same time, we have to return to normal life alongside the war, both business-wise and personally."

Poliker. "Zero Tolerance"/PR

Coping with the tensions is even greater when it comes to companies located in Israel that currently employ Jewish and Arab workers together.

Shai Poliker, CEO of Medex, says, "The Medex incubator was established in order to establish and promote startups that will bring medical innovation. In our incubator, Arabs and Jews work together. We have zero tolerance for anyone who expresses a lack of acceptance of the other or support for terrorism and Hamas, and there is no room for incitement and harsh statements on both sides. When the war began, I explained this uncompromising policy to all the workers, so that we could continue to work professionally and efficiently."

Poliker adds, "We believe that we are here to live side by side in cooperation. And we must know how to get through such moments of crisis together. Especially at a time like this, we need to keep patients and doctors in mind."

  • More on the subject:
  • Iron Sword War
  • occupation

Source: walla

All business articles on 2023-11-29

Similar news:

You may like

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.