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Black Friday: sales on the rise, fashion and luxury "big winners"... The results of the 2023 edition

2023-11-29T17:27:46.737Z

Highlights: 1.5 billion transactions recorded in Europe among some 7,200 brands and retailers. Germany posted 12% more sales year-on-year, followed by the United Kingdom (+5%) Outside Europe, in the United States, transactions increased by 9%. Fashion and luxury were "the big winners" of Black Friday, with the two sectors seeing the largest increase in transactions globally compared to 2022 at 17.6%. The sales of the first half-day of Friday, November 24 proved less satisfactory than in 2022 on the European continent, according to the NielsenIQ panelist.


Online sales increased by an average of 12.3% in Europe, compared to the 2022 edition of Black Friday. 1.5 billion transact


The annual consumer high mass has borne fruit. The 2023 edition of Black Friday was marked by a sharp increase in sales in Europe and the United States, marketers said on Wednesday. Online sales grew by an average of 12.3% compared to 2022, with more than 1.5 billion transactions recorded in Europe among some 7,200 brands and retailers, according to an analysis by French online advertising specialist Criteo.

In France, online sales increased by 7% compared to last year. In the rest of Europe, Black Friday was also in good shape despite a sometimes complicated economic situation: Germany posted 12% more sales year-on-year, followed by the United Kingdom (+5%), according to Criteo. Outside Europe, in the United States, where this commercial operation was born, transactions increased by 9%.

More dynamic sales on weekends

If the sales of the first half-day of Friday, November 24 proved less satisfactory than in 2022 on the European continent, according to the NielsenIQ panelist - down 3% in France for online sales - they were, on the other hand, dynamic for physical stores during the Black Friday weekend.

Read alsoVigilance for Black Friday: the Fraud Repression has identified 215,000 consumer reports in 2023

According to Criteo, fashion and luxury were "the big winners" of Black Friday, with the two sectors seeing the largest increase in transactions globally compared to 2022 at 17.6%.

"Due to the economic situation, the outlook for Black Friday was more mixed this year," said Marc Fischli, Criteo's executive director of commerce for Europe, Middle East and Africa. Thus, according to him, these results show "that competitive promotions remain the best lever to seduce consumers".

Source: leparis

All business articles on 2023-11-29

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