Tesla has pulled out all the stops for its latest product. On Thursday, Elon Musk himself presented the event organized on the occasion of the launch of the "Cybertruck". It was an opportunity for the whimsical billionaire to highlight the work of the car manufacturer's teams, and to defend his vision of the vehicle of tomorrow, as the first examples were delivered to their lucky owners.
The staging was particularly polished: the businessman arrived on stage at the wheel of one of these machines, accompanied by music, in front of a cheerful crowd, applauding him many times. Already presented several years ago, this pick-up with its futuristic, angular appearance is inspired by cinematographic references, mixing Ridley Scott's Blade Runner and the famous Lotus Esprit driven by James Bond in The Spy Who Loved Me. It's a "rare product [...], really special," Elon Musk began. "It's our best product, it's the most unique thing on the road. The future will finally look like the future," he said.
The Tesla boss then presented the various advantages of the "Cybertruck", electric, silent, comfortable, designed both as a pick-up and as a sports car. Its resilience was demonstrated both by throwing a baseball at its windows, by several images of a demonstration of an accident with another car – in this situation, "you will win", Elon Musk joked – and by... A video demonstration of rifle or pistol firing at the door of the machine. "In a movie, sometimes you see the hero or heroine taking shelter from a gunfight behind a car door. It's not working... Unless you're driving a Cybertruck," the businessman commented. It is clear that the bullets do not seem to pierce the bodywork.
Read alsoStellantis' profitability doubles Tesla's
More than $60,000
The power of the new vehicle was also demonstrated by several videos, comparing the "Cybertruck" with other comparable pickups. Tesla's machine manages to tow a construction machine farther in the same amount of time as its Ford competitors, he said, touting it as an "incredibly useful truck." The manufacturer also held a race with a Porsche 911, proving that its creation went faster... including towing a Porsche behind him. "He can tow a Porsche 911 ... faster than the Porsche 911 is speeding by itself," he said, delighted.
While deliveries of the "Cybertruck" are starting now - the first machines were handed over by Musk to their buyers during the event broadcast live on the internet - Tesla is entering an already competitive American market. But with a stated ambition: to produce 250,000 units per year. It is, for the moment, not available in Europe. The touted excellence of the automaker's latest comes at a cost: just over $60,000 for its base version delivered in 2025, according to the official website, and up to $100,000 for the "Cyberbeast" version, next year. "It's really going to change the look of the roads," the businessman concluded, between selfies with his clients. To make the "future look like the future", even if it means looking like a video game or a dystopia by Ridley Scott. And even if it means worrying investors: Tesla shares have lost 1.6% since the presentation.