Like a phoenix, Made.com rises from the ashes. On November 27, on its Instagram account, the brand posted a video to announce the opening of a new 370 m2 store in the Meadowhall shopping center in Sheffield, England. In the Retail Gazette's photos, the shop is uncluttered, with items that made Made.com famous: colorful velvet sofas and tables with elegant lines.
The new store Made.com in the Meadowhall shopping centre in Sheffield, England. Retail Gazette
The brand assures that its customers will be able to be delivered the next day or carry out a "click and collect" to collect their furniture. Online, its references are displayed with a price in pounds, and are, for the time being, reserved for English customers. While new products are coming next month, Made.com will also offer new items in autumn 2024 with small decorations, rugs, cushions or mirrors.
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A Dry Spell
Just a few months ago, this transformation seemed unthinkable for Made.com. The brand was placed in judicial liquidation last November due to supply chain problems, long delivery times and a purchasing power crisis that turned customers away from its products. The company, listed on the stock exchange and valued at £775 million, had experienced a sudden reversal of fortune.
Made.com was unable to deliver her furniture, leaving thousands of customers in the lurch. Founded in 2010, the company sold its products in the UK, but also in Switzerland, Belgium, Germany and France. When its bankruptcy was announced, some of the references were bought by the Noz brand, which resold them in its stores.
The brand's intellectual property and domain names were finally bought in November 2022 by clothing store chain Next, at a bargain price, for £3.4 million. Around 400 employees were made redundant. It remains to be seen what Next's strategy will be to expand its acquisition beyond the borders of the United Kingdom.