This is the Macron effect. At the end of August 2022, the President of the Republic called on the country to achieve energy sobriety. In the days that followed, sales of duvets soared. Dodo was on the front line. "It was a scramble to meet delivery deadlines," says Jonathan Hannaux, deputy general manager of Home Heritage, the parent company of Dodo duvets. In our two factories in Saint-Avold (Moselle) and Le Mans (Sarthe), we have recruited fixed-term and temporary workers and we have moved to three-shift shifts. The duvet is a product whose sales depend on the weather. At the slightest prospect of cold weather, sales can get out of hand. In recent years, these peaks have become more and more pronounced and the words of the President of the Republic have given an additional boost."
A year later, Home Heritage took the lead and the group decided to recruit on permanent contracts at its various sites. "We are on a fundamental trend that justifies these...
This article is for subscribers only. You still have 80% to discover.
Want to read more?
Unlock all items immediately.
TEST FOR €0.99
Already a subscriber? Log