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Justine Ryst, CEO of Youtube France: "39 minutes of listening per French person per day: we are the country's leading video destination"

2023-12-05T05:16:06.190Z

Highlights: Justine Ryst is the CEO of YouTube France. The company is the country's first video destination. 41 million people over the age of 18 visit the site every month. She talks to CNN about her life, career and the future of tech in France. She says: "The challenge is to ensure that tech remains at the service of people" For more information, visit YouTube.com or follow Justine on Twitter at @JustineRyst or on Facebook at @justineryst.


The CEO of YouTube France is piloting the country's first video destination. A great responsibility in a busy time. For us, she cheerfully complies with the question-and-answer game.


A wake-up time?

I don't need much sleep. I wake up at 6 a.m. for an hour's walk in the Bois de Boulogne with my dog. Then the children wake up, and then everything goes from there.

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The pitch of your position?

To ensure that YouTube remains an instrument in the fight against disinformation, notably through moderation, and serves as an incubator for young talent. This makes me a conductor of all the teams, from creation to technology, including sales and regulation, so that all our actions are aligned.

Results?

Thirty-nine minutes of listening per French person per day: we are the country's leading video destination. In addition, 41 million people over the age of 18 visit us every month.

If we go back to the origins?

They're Dutch, like my name! I grew up in France, but I followed a bilingual schooling, with, from the age of 10, summers spent with English or American families. This dual culture is an opportunity, it has conditioned the way I think and breathe. I come from a family of doctors, but one year of study was enough for me to understand that this profession was not for me. I was worried about breaking the lineage, but my parents supported me, no matter what I chose.

A mentor?

After graduating from Co Reims and working for two years in a web agency in Buenos Aires, I joined a subsidiary of the Gemalto group in 2001 – mobile entertainment, logos, ringtones... One of my clients is the production company Endemol and, within six months, Stéphane Courbit made me join his troops to develop the digital part. Later, the boss of Google France, Sébastien Missoffe, was very valuable.

I come from a family of doctors, but one year of study was enough for me to understand that this profession was not for me

Justine Ryst

Who trusted you?

Katie Stanton, Barack Obama's former right-hand woman for his digital campaign, now my boss at Twitter. In 2013, the social network didn't exist yet and she gave me carte blanche to create the French office.

Your journey accelerators?

This crazy experience at Twitter, my first step in Silicon Valley, until 2017. We worked with TV and with the authorities, especially at the time of the attacks: Charlie, the Bataclan, all the information work we carried out hand in hand with them, I experienced it from the inside, with the feeling of being useful.

Obstacles on the road?

The return from maternity leave, after my three children. Navigating these tremendous life upheavals, along with career accelerations, is not easy.

Going through maternity leave is a tremendous life upheaval, but going through it at the same time as career acceleration is not easy

Justine Ryst

What are the challenges for tomorrow?

The power of generative AI is dizzying. The challenge is to ensure that tech remains at the service of people.

What would you like to pass on?

The audacity learned from YouTubers. This ability to take risks in their passion and create the companies of tomorrow. HugoDécrypte started on YouTube. Today, he employs 20 permanent contracts, 8 press cards, and has his show on France 2.

A moment off?

When I run, three times a week, in the evening, in Paris, without a watch, without a phone and without music. A breath for the mind that allows us to keep a clairvoyance, flashes of brilliance. My two weekly training sessions on horseback are also essential to channel a very intense rhythm.

HugoDécrypte started on YouTube. Today, he employs 20 permanent contracts, 8 press cards, and has his show on France 2

Justine Ryst

A look that liberates you?

That of my centenarian great-aunt, whom I see once a month. It brings me back to the deep reality of life.

What is your definition of influence?

The fruitfulness of thought and action.

Source: lefigaro

All business articles on 2023-12-05

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