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McDonald's aims for 50,000 outlets by 2027, a quarter more than today

2023-12-06T19:07:52.791Z

Highlights: McDonald's sees its network reach 50,000 outlets by 2027, about a quarter more than its current total. The chain had 40,275 restaurants at the end of 2022, of which about 95% were franchised. McDonald's largest market outside the U.S. is France, with more than 1,500 restaurants. "This period of expansion will be the fastest in McDonald's history," said customer manager Manu Steijaert.. For 2024, McDonald's has announced that it expects revenue growth of 2%, excluding currency impacts.


McDonald's largest market outside the U.S. is France, with more than 1,500 restaurants.


McDonald's sees its network reach 50,000 outlets by 2027, about a quarter more than its current total, including through significant investments, the U.S. fast-food giant said on Wednesday.

The chain had 40,275 restaurants at the end of 2022, according to its annual report, of which about 95% were franchised, a figure up 17% over ten years.

This total already makes "Mickey D's", as he is sometimes nicknamed in the United States, the world's leading brand in the fast-food and drinking establishments sector, ahead of Starbucks (38,000) and Subway (about 37,000). McDonald's largest market outside the U.S. is France, with more than 1,500 restaurants.

"This period of expansion will be the fastest in McDonald's history"

To increase the pace of its openings, the Chicago, Illinois-based company plans to invest $300 million to $500 million a year through 2027, Chief Financial Officer Ian Borden said during a presentation to investors on Wednesday. "This period of expansion will be the fastest in McDonald's history," said customer manager Manu Steijaert.

After peaking in 2013, McDonald's went through a tricky period until a low point in 2020. The group has since recovered, with sales up more than 20% between 2020 and 2022. It has benefited from investments in its existing restaurants, price increases, as well as the effect of the pandemic, which has accelerated remote ordering.

The group has also benefited from the recent explosion of fried chicken sandwiches, which have become a star of its menu, accompanying the momentum of chains such as Popeyes or Chick-fil-A.

For 2024, McDonald's has announced that it expects revenue growth of 2%, excluding currency impacts. During the presentation of the third-quarter results, the company reported a slowdown in sales, linked to a deterioration in the economic situation.

Source: leparis

All business articles on 2023-12-06

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