The alleys of Italie 2, a shopping mall in the 13th arrondissement of Paris, are empty for the month of December. The barge was not in a hurry last weekend to do its Christmas shopping. Once Black Friday is over, it's a dreary plain in the shops again. "It was flat calm before, it's the same after," laments the boss of a large retailer.
This great commercial celebration from the United States has "squeezed out the shopping budget of the French", notes Emmanuel Le Roch, the general delegate of Procos, a federation of brands. Retailers had pulled out all the stops to seduce customers they knew were eager for promotions at the moment. Every year, Black Friday starts earlier and earlier. This year, it has been transformed into "Black November" in some retailers, in an attempt to revive otherwise sluggish consumption from the beginning of the month.
Cosmetics are doing surprisingly well
Despite these efforts, sales have been disappointing. Those made online fell by 9% compared to the previous year.
This article is for subscribers only. You still have 82% to discover.
Want to read more?
Unlock all items immediately.
TEST FOR €0.99
Already a subscriber? Log