An innovative approach to digital marketing, lead generation, typically implemented through campaigns using automation, is the process of attracting prospects (leads) to a company with a view to converting them into customers.
Thus, rather than discovering the company through cold calling, which exhausts salespeople and has a low conversion rate, targeted prospects meet specific criteria.
Coming from a wide variety of sources, such as traditional advertising methods, email campaigns, marketing, and offline activities (customer referrals), leads make their interest in the company clear right away.
This strategy is driven by work that Leads Solution knows how to carry out in a personalized way for its customers.
Focus on Conversion Rate
Leads Solution was born from a clear observation: most companies use prospecting methods that are now outdated, even archaic. Buying unqualified files or asking your sales force to call a dozen customers a day (cold calling) are sales prospecting levers that no longer meet the requirements of a globalized and interconnected world.
In contrast to these methods, the agency offers customized solutions, aligned with each company's unique objectives, and uses proven strategies and cutting-edge technologies to identify the most relevant prospects. The objective is to allow the salesperson to obtain a qualified appointment, to have the necessary time to prepare his sales interview and manage his closing. This strategy, which helps avoid wasting resources unnecessarily by focusing on both conversion rate and sales, makes a difference.
Fully leverage the capabilities of sales teams
Perfectly adapted to the contemporary commercial environment, Leads Solution's methods consist of setting up campaigns aimed at well-targeted and direct prospects (decision-makers) before completing, in a requalification phase, the elements characterizing the leads.
Equipped with a team of Sales Development Representatives (SDRs) for prospecting, who can intervene on all themes, the agency is able to provide a precise response to objections. Indeed, SDRs must have a good knowledge of the prospect's industry, their sales process, the competition and the events they are interested in to be able to conduct effective and relevant conversations.
The key issue here remains the requalification that makes it possible to respond precisely to the expected objections and, in doing so, to make the most of the capabilities of the sales teams.
An omnichannel strategy driven by innovative tools
To better stand out, Leads Solution works with a team of developers dedicated to marketing automation. By taking care of repetitive tasks, this technology reduces human error and leads to better results. At the same time, the agency is interested in Artificial Intelligence, which is expected to have a considerable impact on any customer acquisition strategy.
To respond appropriately to these new challenges and in a constantly evolving market, all Leads Solution teams are regularly trained to remain at the forefront of software innovations.
Finally, the agency makes sure to develop an omnichannel strategy that makes it possible to contact prospects according to sectors of activity, via LinkedIn, sourcing strategies, the implementation of contact forms, etc.