Exchange clothes, bought less than two years ago at Okaïdi or Obaïbi, for vouchers. This is the new system, called the Consigne, tested in 12 stores of the children's clothing brand in the Nord, Pas-de-Calais and Pays de la Loire regions. After launching ÏDTroc in 2016 — customers can drop off and sell second-hand clothing from the brand themselves in an area of the store — the brand is trying a complementary approach.
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"We offer to buy them back in a firm and definitive way, according to a precise price list, by immediately giving the customer an equivalent gift card at the checkout," explains Stéphanie Dubourthoumieu, Okaïdi's marketing and digital director. Unlike ÏDTroc, the garments will have to be less than two years old. And we're going to handle the labeling and the sale ourselves. Customers won't have to do anything. »
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