In a fortnight's time, millions of children will happily discover the gifts that Santa Claus has brought them. And this year, the good news is that the bill won't be too painful for his finances. Between January and mid-November, all networks combined, the average price of a toy is 16.35 euros, i.e. +2.8% compared to last year, according to the research company Circana.
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Inflation, which was 6% in 2022 in this sector, "is no longer an issue, especially because the cost of containers — many products come from Asia — has fallen significantly in one year," says Frédérique Tutt, an analyst at Circana.
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