Consumption: now social impact counts for brand reputation

Environmental and social limitations related to the pandemic that create a nervous and highly dissatisfied consumer with the customer care received and the reputation of the Brand reputation depends only for 45% on the benefits coming from products and / or services, because for 35% it affects the social impact of brand and for 20% the conduct of top management.

These are some of the indications that come from the Omnicom PR Group "Post-Invasion" study which analyzed the reputation of 9 key sectors of the Italian economy, with 72 associated brands, through over 2,000 consumers.

    Among the various sectors analyzed, the best relationship between expectations and experiences are Food, Large Distribution, Automotive, while Energy and Telephony & Internet those with the most areas for improvement. On the other hand, as regards the sources of information considered more reliable, TVs are back in vogue (28%) and with an evident 'Covid-19 effect' and the Institutions (Ministries, authorities, etc.) are in second place in the ranking (25%). ) followed by consumer associations (24%) while non-profit organizations stop at 9%. On the other hand, politicians, parliamentarians or members of the government remain very weak (5%).