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Written by: Liang Huanmin
2021-03-03 18:53
Last update date: 2021-03-03 18:53
The Tourism Board announced today (3rd) the new annual work plan. The short-term strategy includes encouraging local consumption and driving the atmosphere. The Director-General of the Tourism Development Board Cheng Dingyi said that the timetable for the restart of the tourism industry is still uncertain and will continue to promote local consumption. It is expected that all arrangements will go smoothly, and the second round of "Travel in Hong Kong" and "Live in You" plans will be launched in a few weeks. It is estimated that about 20 million yuan will be spent on local consumption and hotel staycation.
Externally, Cheng Dingyi said that when preparing for the restart of the tourism industry, he will increase resources for promotion in the Greater Bay Area. He hopes that mainland tourists will gradually return to Hong Kong and change from the same day to overnight to increase consumption in Hong Kong.
The Tourism Board stated that this year it is expected to use 403 million for local consumption and launch large-scale promotional activities to attract tourists and strengthen promotion in the Greater Bay Area when tourism resumes one after another.
(Photo by Yu Junliang)
The Financial Secretary Chen Maobo released his latest budget at the end of last month (February 26), and allocated more than 792 million yuan to the Tourism Development Board, which is an additional 760 million yuan that was expected to be used in the tourism industry at the beginning of the outbreak last year. Higher refers to the hope that the bureau will use short-, medium-, and long-term plans to strengthen external promotion and revitalize the tourism industry after the epidemic.
At present, due to the impact of the epidemic, travel restrictions are imposed in many places, and only local travel and local consumption can be concentrated in the short term.
Launched the second round of the "Reward for Traveling in Hong Kong" program and the "Rewarding for Staying" program. The "Rewarding for Living" program is expected to spend about 20 million yuan to promote local consumption and hotel accommodation.
(Photo by Yang Kaili)
Launched the second round of the "Reward for Traveling in Hong Kong" program and the "Rewarding for Staying" program. The "Rewarding for Living" program is expected to spend about 20 million yuan to promote local consumption and hotel accommodation.
(Photo by Yang Kaili)
According to the Tourism Board, it is expected to use 403 million for local consumption this year and launch large-scale promotional activities to attract tourists and strengthen promotion in the Greater Bay Area when tourism resumes one after another.
The Tourism Board stated that it is expected to launch the second round of "Reward for Traveling in Hong Kong" and "Rewarding for Stay" within a few weeks. The "Rewarding for Living" project is expected to spend about 20 million yuan to promote local consumption and hotel accommodation. Cheng Dingyi said that the second round of the "Reward for Traveling in Hong Kong" program will increase the quota to 20,000. The "Reward for Staying" program participates in more than 100 hotels, including a list of five-star hotels. The public will go to local retail. And catering merchants who spend more than 800 yuan can exchange for a local tour quota, or choose to exchange for a 500 yuan discount at the hotel Staycation. The Tourism Board is studying whether the discount can be used in conjunction with a 5,000 yuan consumer voucher, and the government will release more details. To decide.
Cheng Dingyi said that when preparing for the restart of the tourism industry, he will increase resources for promotion in the Greater Bay Area, hoping to gradually enable mainland tourists to return to Hong Kong and change from the same day to overnight to increase consumption in Hong Kong.
(Profile picture/Photo by Huang Baoying)
Cheng said that the plan is not to subsidize hotel operations, but is mainly launched to attract public consumption.
In addition, he pointed out that mainland tourists accounted for 78% of the total number of visitors to Hong Kong, and tourists from the Greater Bay Area accounted for more than 60%. When the tourism industry restarts, resources will be increased for promotion in the Greater Bay Area and will be changed from the same day back and forth to overnight. , To increase consumption in Hong Kong, and also emphasized that the long-term plan will extend the focus of promotion to global tourists, not just mainland tourists.
In addition, in order to promote tourism in the Greater Bay Area, the Tourism Board plans to move the cycling festival this year to the Hong Kong section of the Hong Kong-Zhuhai-Macao Bridge. It is hoped that it will attract people from the three places. The wind may be subject to other restrictions, and the development of the epidemic cannot be predicted. It is still under planning, but it is believed that the launch of vaccine programs in many places and Hong Kong will have a positive impact on the recovery of the tourism industry.
The HKTB also hopes that outbound travel can be gradually restarted in the third quarter of this year, and the travel bubble can also start again with the introduction of vaccines in the two places and the easing of the epidemic.
Cheng Dingyi believes that it will have a positive impact on the recovery of the tourism industry, and hopes that outbound travel will be gradually restarted in the third quarter of this year.
(Profile picture)
In last year’s budget, the Hong Kong government allocated more than 700 million yuan to promote tourism. Together with different regular expenditures, a total of 1.498 billion yuan was allocated, which is more than 1.084 billion yuan in the previous year, which is 2019-20. Funding, but most of the plans are difficult to implement under the epidemic, and initial calculations only cost tens of millions of dollars for promotion.
Cheng Dingyi said that the remaining over 700 million yuan of funding this year has been returned to the government. The HKTB has 373 million yuan in regular funding this year and has received 765 million yuan in additional funding from the budget, totalling 1.138 billion yuan. It is estimated that 35% will be spent on short-term work such as promoting local consumption and assisting the resumption of tourism promotion activities. It will also increase a number of subsidy schemes, such as increasing the attractiveness of Hong Kong's convention and exhibition tourism and cruise tourism, but it is still a preliminary plan.
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