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"Expressing our DNA": Noga Erez Sarah Amdocs

A joint move by technology giant Amdocs and creator Noga Erez, in which the artist composed a unique song that will serve as the company's flagship song to employees, customers and consumers in Israel and around the world.

The clip produced for the new song will be distributed globally across all platforms

Tags

• Clip

• A poem

• Noga Erez

• Amdocs

I have Seville

Wednesday, 13 October 2021, 13:28 Updated: 17:50

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Business and art always went hand in hand, one does not have to go far back to the Renaissance and the Medici family to discover that large and wealthy organizations have always served as patrons for artists, even though art is sometimes perceived as something contrary to the material world of business.

A new chapter in the interrelationship between business and creation can be seen in the song and the new clip created by Noga Erez, one of the most prominent and respected composers in Israel for Amdocs, a song that Amdocs will adopt as its flagship song.

Amdocs noted today that the nationalist association Noga Erez, whose work expresses global human values ​​such as daring, breaking boundaries and limitations and emphasizing creativity and a free spirit, reflects Amdocs' DNA and values.

"In the new era, efficient and up-to-date ways are required to convey the company's values ​​to employees, in the case of Amdocs, to its tens of thousands of employees around the world."

Said in the message.

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Noga Erez sings Amdocs' move (Photo: Adi Orni)

Initial and one-time collaboration

Etc. According to the company's announcement: "This is the first collaboration, a unique, one-time special between Amdocs and artist of the Noga, collaboration spawned a song (and clip) concerns".

The song written by Noga packed specially for partnering with Amdocs, is a song The company's flag, and will be used by the company in Israel and abroad in front of employees and also in front of customers and consumers.

Noga Erez and the song by Amdocs

Expressing the values ​​of the organization through creation

Amdocs Global VP of Marketing Gil Rosen

: “We live in a world where customers and employees are connected to organizations that have social goals and not just business tasks.

We have chosen to express the values ​​of the organization through a work that is authentic.

Our connection with Noga Erez was based on shared values ​​and only then did we embark on this project, of which we are very proud.

We chose to create a new song, as the human and right way to highlight values ​​that are important to us as a society and as a community. "

" We are pleased to present Amdocs' new global collaboration.

Thank you, Amdocs, for letting me be a part of your journey and allowing me to bring your vision on my path. "

Amdocs' VP of Global Marketing, Gil Rosen with Noga Erez (Photo: Adi Orni)

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