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Against the background of the demand for medical information, a jump in the volume of investment in medical sites and forums
Over the past two years, there has been a 46% increase in the volume of financial investment in medical sites in Israel.
And where does the audience surf?
Hint: Not only on Israeli sites
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Of money
Tuesday, 30 November 2021, 13:50 Updated: 14:12
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Over the past two years, there has been a 46% increase in the volume of financial investment in medical sites in Israel. This emerges from a recent survey conducted by Oxymoron, a company that monitors surfing patterns and consumer behavior on the Internet, against the background of the spread of the corona and the public's existential need for medical information. According to the study's authors, According to the study's authors, the corona has sharpened the understanding among health funds and health organizations around the world of the need to be much more patient-friendly and provide an appropriate response beyond the physical encounter and accelerate digital transformation processes, to enable as normal a life routine as possible. Corona:
In addition, the company notes that this is an expression of a change in the HMOs' perception of themselves as a brand and not another HMO.This is how the fund is perceived as leading and up-to-date.
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Another reason for directing the mountains of money to invest in sites, is the partial solution to the queue distress. Over the years, the Israeli public has become accustomed to receiving medical information during a frontal meeting with the doctor. Today, accessing the information on the site eliminates the need for this, which leads to financial savings of tens of millions of shekels a year.
The company mentioned a number of sites where it is evident that tens to hundreds of thousands of shekels have been invested in content creation, in recent years, including: Clalit HMO site, which is one of the most significant content sources in Israel, where detailed information on drug labels, disease properties and other information Assist patients in tracking the disease according to the symptoms they have discovered. For example, we also mentioned the beok website, which is considered one of the most active forums in the field of private medicine and health that provides information, advice and guidance in the fields of medicine and treatment and allows direct contact through an online social network, between surgeons and specialists.
In addition, the company notes that the Israeli public is not satisfied with browsing Israeli sites but also foreign sites, led by rxlist.com, which offers detailed and up-to-date pharmaceutical information on generic brands and drugs, as well as the Wolterskluwer site - one of the most important information centers in the medical community.
The site publishes studies that help physicians and institutions make decisions about the use of medical procedures and medications.
The company also mentions the WebMD app, where you can check the symptoms of the surfers with the site's symptom tester, get information about medications and treatment, essential information for first aid.
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