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Alon Gal advises: Is the online store sufficient or physically needed?
The business coach is coming to Walla!
Money: Every week Gal advises in areas of life that concern us all.
This time: the listener markets unique jewelry online and is debating whether to expand into the physical world as well
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consumption
Walla!
Business
Friday, 30 July 2021, 00:15 Updated: 00:16
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Pendant (Photo: ShutterStock)
Every business owner has to deal with the dilemma - whether to set up a physical store, or rather turn to the online market and build an online store. The monthly expenses of running a physical store are very high, while the cost of an online store is tens of times lower. How do you know which option to choose? And is it right to combine the two? On this subject, the listener appeared on the program of the business coach Alon Gal on 103FM radio, who asked to be consulted regarding the promotion of his business.
The listener said that he owns a jewelry business with a personal design and an innovative concept.
"I focus on engraving and burning images for jewelry, it's an old concept but I introduced it in a more innovative way, with a variety of shapes and options. Usually make a pendant, but I have 14 shapes of pendants to choose from on my site - circle, triangle, hamsa, oval and more. "They send me a picture, I edit it and do a simulation, that's what's special about my service. It's actually a burning of an image with a laser machine on the jewel itself, so that the image becomes the jewel itself, and I send the product in a beautiful and special package to the customer's home."
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He noted that he promotes himself through Google, Facebook and Instagram. "I work online, I don't have a physical store and I want to leverage that into something bigger." Gal said: "You describe a unique and interesting service. I would recommend collaborating with relevant stores, so you can turn from a retailer to a wholesaler. You can contact different jewelry stores, offer them to market your unique product and service. Each store will have a small corner in your design. They will be able to be impressed by your work. "
He also explained that customers who enter the store may recommend their unique service to their relatives. "I think it's worth it because if you have your corner in 20 stores then people will start to know the brand, and see the different products. Even if they don't buy, they will talk to friends and relatives and tell them about it." He added: "You need to explain to the store owner, give him the tools to market it at other prices. Because it is not done automatically as done online, but there is a designer who is their store, who take responsibility and help the customer. You make the actual order But they accompany the customers. "
At the same time, Gal suggested that he create a WhatsApp group, "actively engage people, upload interesting designs and make a list of 300 people with important dates in their lives, such as birthdays, anniversaries, gold and silver weddings, etc. A month before the date, send a message offering "You have their product. You can contact and say 'Hello, if you managed with a gift everything is great, but if not, come to my site and see the variety of options offered.' I see no reason why it will not work."
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