Apple goes into the Christmas business with a completely renewed product range.
The new iPhone 12 in particular should boost profits, as a look at hardware costs shows.
Because of the
corona
pandemic,
Apple
only launched its new iPhone with a delay this year.
But
the group is now able to deliver just in
time for the important
Christmas
business.
That should give the
Californians
a big
jump in
profits.
Our free
economic newsletter
regularly provides you with all relevant news from the industry.
Click here for registration.
Munich - The tech giant
Apple
* is a winning machine.
In the past fiscal year alone, the Californians made almost $ 221 billion in sales and an operating profit of $ 66.3 billion.
This corresponds to an operating margin of 24.1 percent.
Most hardware manufacturers can only dream of this.
But
Apple
knows how to arouse desire and can be properly paid for.
This is also shown by a look at the current
iPhone
*.
According to an overview by the Japanese business newspaper
Nikkei
in cooperation with the market researcher
Fomalhaut Techno Solutions
, the components in the current top model
iPhone 12
cost
a total of 406 dollars, or around 341 euros.
In the store,
Apple
charges 1120 euros for its entry-level flagship.
Of course, the difference of 779 euros does not correspond to
Apple's
actual profit
.
After all, the Californians still have to cope with the costs for development, software, production, logistics and the generous marketing budget compared to the industry.
But even so, something should get stuck on each iPhone.
Apple: Trouble with the police - allegations of bribery against global security chief
Meanwhile,
Apple is
in
trouble with the police
at its headquarters in
Cupertino
.
On Monday, the
Santa Clara
District Attorney's Office
charged
Thomas Moyer
,
the company's global security chief
, with attempted bribery.
According to this, the deputy police chief of Santa Clara is said to have asked Moyer to 200 iPads with a total value of around 70,000 dollars in the summer of 2019.
In return, he promised Moyer to
benevolently examine
the company's applications for four gun
licenses to be issued
to
Apple
employees.
In contrast to most US states, citizens of
California are
only allowed to carry weapons in public if they are in possession of a concealed weapons permit (CCW).
Apple
firmly dismissed the prosecution's suspicions.
They expect “full integrity from all of our employees.” After the allegations became known, a “comprehensive internal investigation was initiated”.
The top management of the Santa Clara police force has long been the focus of investigators.
According to the public prosecutor's office, Sheriff
James Jensen
and his deputy
Rick Sung
are said to have
repeatedly demanded consideration for being granted gun
licenses
in recent years.
At the beginning of January, the two police officers, Moyer and an insurance broker from the region now have to
answer
in a court in
San Jose
.
* Merkur.de is part of the nationwide Ippen Digital editorial network.