Here, we do not enter a treatment room but a
skin studio
.
We do not talk to a beautician but to a
facialist
.
We don't do a face massage but a
gym face
.
No need to add more to understand that the trend comes straight from the United States.
From New York, more precisely.
"Where women have no time to waste and even less for a
beauty salon
treatment
, decrypts the French" facialist "Sophie Carbonari.
There, the famous Hydrafacial, which combines dermabrasion and hydration, lasts barely 20 minutes and the gym face, a deep massage, never beyond 45 minutes. "
Going against the grain of traditional aesthetic protocols, this type of very rapid treatment has recently appeared in the big cities of France thanks to spas and institutes of a new kind.
"Our idea was to offer a break of well-being at the heart of urban life
," explains Paul Petit, general manager of the Seasonly cosmetics brand, which has just launched
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