Because of the salmonella?
Strauss has moved to manufacture some of its brands overseas
Many products made by Strauss-Elite, including at Pellot, until midnight and more, have recently been manufactured in Europe.
Some of Yotvata's dairy products, the dairy with the rooted kibbutznik image, are also produced abroad. Is it a response to the crisis or a decision that preceded it? The company: "Strauss is an Israeli company."
Liat Ron
18/05/2022
Wednesday, 18 May 2022, 13:52 Updated: 13:53
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There is hardly a more Israeli brand than Strauss, or as the company put it on its website: "The Strauss brand is a brand of people but is also a brand of a company. It is the name of a family whose founders immigrated to Israel full of ideals in the 1930s and established a small dairy."
The theme of the pastoral dairy also continues with the description of "Yotvata", the dairy that Strauss bought in the late 90's, "Yotvata's taste comes from the kibbutz in the heart of the desert, the clear, quiet and peaceful air, the spectacular view. We bring the magical area to you. Of Yotvata. "
It turns out that the fantastic stories and the Israeli ethos that Strauss markets to us do not really stand the test of reality.
Quietly, the largest food company in Israel, from a company that prides itself on its Israeliness, has become a company that manufactures many products abroad and markets them to the Israeli consumer in a blue and white wrapper.
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For example, Strauss-Elite's "cube waffles", a product that the Israeli public was once called to choose its new name (different from "waffles" for "waffles") imported from a factory in Turkey by "Strauss Trade".
The popular "Until Midnight" snack is also imported from France - as are the chocolate nuts with hazelnuts, premium splendid chocolate, fun spoon sticks, fun fun crackers, bazooka pops and premium mast - all imported from
Yotvata. , Coming from the small dairy in the south, will find that he comes from large
dairies
in Germany. Also in making iced coffee flavored Israeli cows are not involved, but their sisters from Austria.
And close the plant for three months, at the behest of the Ministry of Health.
The recall list also included the "buffalo" and "until midnight."
Because the candy factory is closed, it is possible that Strauss decided to import products from abroad to maintain the marketing continuum on the shelves, and it is possible that some of these products will be imported even before the crisis.
"No product was transferred for production abroad following the closure of the Nof Hagalil factory"
Yotvata's imported products raise the question of whether this is an overall strategic concept of the company, to reduce Strauss' local production and move to import, even if partial, which is often cheaper than producing in the country.
If the company does intend to increase the import share of its products, there is concern about the jobs of existing workers, although at the press conference convened by the company due to the salmonella affair, it pledged that workers at the closed plant would not be harmed as a result.
Strauss responded
: "Strauss is an Israeli company, under Israeli control, that has been producing and marketing food in Israel for 80 years. The company employs about 6,500 workers in Israel, many of whom live in the periphery and we have been producing diverse employment for decades.
An almost absolute majority of confectionery products are made in Israel, with only a few products being manufactured since their launch by subcontractors abroad, with the main reason being the limitation of the company's production capacity compared to demand. No product for production abroad following the closure of the Galilee Landscape Factory.
The almost absolute majority of Yotvata products are also produced in Israel, with the exception of Yotvata Ice Coffee, which has been produced abroad since its launch and Yotvata Pro, which moved to temporary production abroad several months ago due to a production restriction.
We are currently working to expand the production capacity of the plant in Yotvata in order to re-produce it in Israel. "
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