The world giant of milk and cheese, the French Lactalis, is resisting.
Ten months after the entry into force of an opinion from the General Directorate for Competition, Consumption and Fraud Control (DGCCRF), the industrialist headquartered in Laval still cannot digest the name
" made in Normandy ”is
no longer authorized for pasteurized camemberts.
It has therefore decided to allow the mention on the boxes of its famous President, who represents a third of its total sales of camemberts, whereas it is now prohibited.
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Since January 1, 2021, the DGCCRF has prohibited it from being used for cheeses that do not meet the specifications of the protected designation of origin (PDO)
"Camembert de Normandie"
.
And thus avoid any confusion in the minds of consumers who believe they are buying a cheese whose manufacturing rules comply with the more demanding standards of the PDO.
Among these, the makers of this paste cheese
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