Corporate social responsibility (CSR) appears to be a real tool in terms of human resources management.
This is demonstrated by the 2022 edition of the national barometer* of the perception of CSR in business, published by Medef.
In terms of team retention, the numbers are unequivocal.
“
The percentage of employees seeing themselves still working in their company at three years is 70% and rises to 79% in companies that have a CSR function or service
”, is it pointed out in the study.
The presence of a dedicated entity also boosts employees' confidence in their future within their current company.
83% say they are confident on this point when their company has a CSR entity, compared to 67% for those who work in a company that does not have one.
Same trend for employees declaring that they feel pleasure in working in their company: they are 60% in companies that do not have a CSR function or service, against 77% for those where this is the case.
CSR is also a positive vector for the way employees view their company.
“
As in 2021, 89% of employees consider their company to be efficient.
This figure rises to 93% when employees have identified a CSR entity
”, specifies the barometer.
"
The results of the barometer once again demonstrate that CSR commitment helps to improve the image of the company and to retain employees
", concludes the study.
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In addition, employees' priorities have changed slightly compared to 2021. Quality of life at work is considered a priority for 72% of employees, up 4 points.
For its part, “
health/safety
” remains at a very high level, since nearly 3 out of 4 employees consider the subject to be a priority.
*Study carried out in May by TNS-Sofres with a representative sample of 1,500 private sector employees.