One of the Little Prince's first contacts, on his arrival on earth, is this merchant of pills
"which quench thirst"
and allow their designer to save
"fifty-three minutes a week"
.
Insatiable but dubious, the Little Prince wonders:
"And what do we do with these fifty-three minutes?"
The question could now be returned to the inhabitants of large
“uberized”
cities
, where streaming platforms save travel time to the cinema and applications avoid queuing at restaurants.
Better, for six months, city dwellers can have their groceries delivered in ten or fifteen minutes, without moving from their sofa, thanks to a myriad of dedicated applications.
At the last moment, when you want, you can obtain in two clicks and without moving from your living room a packet of crisps or a bottle of beer.
To paraphrase the candid Prince de Saint-Exupéry, what do we gain by honoring these invitations to idleness?
Read alsoKitsch, simplistic or downright ugly: why "segmenting marketing" sells
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