Diablo Immortal: Blizzard makes a million a day - because players are addicted to gems

Created: 07/05/2022 15:04

By: Philip Hansen

Blizzard makes millions in profits with the hated Diabolo Immortal, also in Germany.

But the figures show that this is not going to last much longer.

Does Diablo Immortal die despite the success?

Irvine, California – Diablo Immortal is Blizzard's experiment in milking the traditional brand as a mobile game.

And the millions that came into the coffers in the first month speak of success.

But how long will the players continue to make the trip to hell?

Ingame.de from IPPEN.MEDIA analyzes the numbers and shows which criticism could break Diablo Immortal's neck.

Diablo Immortal is torn apart by critics, but makes millions - how much longer can it last?

This criticism has been around for years:

Diablo Immortal "celebrated" its release on June 2, 2022. Now, a month later, the game is said to be many things: dead, rip-off, Pay2Win, unfair and basically everything that is bad about games for smartphones .

But still, Activision Blizzard makes millions from it, despite the constant nagging.

Here is a brief history of the never-ending criticism:

• Even before the release, Diablo Immortal caused a lot of criticism, the long-standing fans despised the game and actually wanted Diablo 4.

• Legendary is the "

  late April Fool

  's joke " at Blizzcon 2018, which according to fans should be Diablo Immortal as a mobile game.

  Blizzard as a developer has been heavily criticized in recent years for poor working conditions and sexism.

• But the fears were clearly exceeded shortly after the release on July 2, 2022: Pay2Win allegations are undeniable.

• Anyone who butters money in Diabolo Immortal has huge advantages, especially in the endgame.

  Players raise serious accusations about the gemstones: If you want the juiciest bonuses, you need 5/5 stars on the difficult-to-farm items, which are difficult to find as a good roll despite real money stakes.

• Even with strong investments, it is difficult to get the maximum out of it.

  A perfect build should cost up to $110,000, as the GameRant site calculated.

The bad thing is that Diablo Immortal is a good game at its core, which translates the great PC role model well to mobile and has ideas for Diablo 4.

If only there weren't the criticisms that run through all levels.

So, if everyone berates the Blizzard game as a spawn of hell, why is it making so much money?

Diablo Immortal: 47 million in a month, a million every day - even though the game dies?

This is how much Blizzard earns with it:

Just a few days after the release of Diablo Immortal, Blizzard reported a profit of over 10 million US dollars.

Overall, the hack'n'slash is said to have flushed almost 50 million into the coffers of the developer in one month.

And it doesn't stop.

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Diablo Immortal brings the popular formula to Android and iOS.

© Blizzard Entertainment

Also on July 5th, one month after the release, Diablo Immortal generates one million dollars every day (a good one million euros).

And the local players are largely to blame.

Because the equivalent of every 12th dollar that Diablo Immortal earns comes from Germany.

Where are the numbers coming from?

The figures presented here in the article are from AppMagic and published by the trusted site Mobilegamer.biz.

The site specializes in analyzing smartphone games.

Diablo Immortal is still doing well (financially), but the crash is getting closer every day

Does Diablo Immortal die?

So Blizzard gets a lot of money from the mobile offshoot of the popular Diablo series.

But doesn't all the criticism kill Diablo Immortal?

However, the game isn't doing nearly as well as the dollar numbers suggest.

Interest in the game is falling sharply - here is the most important information about the dying Diablo:

• Diablo Immortal is visibly generating less and less interest.

  The download numbers, the interest on Twitch and Google are going down significantly.

• Sure, such a decline is normal.

  When a new game is released, the hype is at its highest.

  But Diablo Immortal also shows a steeper downward curve compared to other Diabolos.

• The volume of Diablo Immortal is now one month after the release smaller than it is with the 10 year old predecessor Diablo 3 today.

  However, the decade-old game for PC and consoles doesn't offer that much cash, so profits are slimmer, too.

• In the large market of China, the game was first not allowed to be advertised and then not published.

  This is where millions of potential Diablo Immortal players get lost.

That's the reason for the declining interest:

both hardcore gamers and casual gamers who just want to chop demons on the sofa after their work is done are annoyed and throw in the towel.

In addition to the heavy criticism of Pay2Win, there is the biggest problem of all MMOs: content drought.

Zack, boom!

In "Diablo Immortal" there is more tapping and less talking.

© Activision Blizzard/dpa-tmn

Especially online games that promise to captivate players for hours have to constantly supply new ones.

This is where Diablo Immortal has failed so far.

There was a major update, but that's not enough.

The grind for the best items is artificially blocked, so even if you want to put in the time, you can't make any progress that way.

In addition, there are a lot of technical problems on the PC version of Diablo Immortal that Blizzard can't get a grip on - or doesn't want to bother, since the money has been flowing so far.

Should the previously high earnings collapse soon, Blizzard will have to react quickly to maintain the cash flow that Diablo Immortal offered in the first month.

The developers are particularly hard hit by the fact that what is probably the world's largest market is not available: Diablo Immortal: must not go to China - Winnie the Pooh is probably the reason.