Faced with vegans, meat obtains the monopoly of the mention "steak"

Large cleaning in sight in the French linear butcher and delicatessen. While the French showed during confinement that they still liked real roasts, cold meats and minced steaks, the members adopted on May 27 a bill prohibiting the use of the words "steak", "sausage" and “Escalope” for products based on vegetable proteins (soy, peas, etc.).

Read also: The juicy business of fake meat

If it remains to be fixed by the end of the year the exact share of these vegetable proteins beyond which the names specific to foodstuffs of animal origin are prohibited, this decision is strategic for the meat sector. The latter has been campaigning for years to avoid maintaining confusion on a market of 35 billion euros. A cake that appetite appetite specialists in plant products, riding the boom in veganism and vegetarianism, as well as start-ups developing "meat" cultured in the laboratory. According to Xerfi, this plant market

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