Following a compromise agreement: Cinema City will start selling popcorn for NIS 10

The chain will sell trophies for NIS 10 as early as next week for four years.

This, as part of a settlement agreement as part of a lawsuit against it (and against other cinema chains)

David Rosenthal

09/08/2022

Tuesday, 09 August 2022, 09:33

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Cinema City Beer Sheva.

Popcorn for NIS 10 for the next four years (Photo: Idan Aslan)

Starting this Monday, the Cinema City chain will begin selling a small cup of popcorn for NIS 10 for four years at the food buffets in all of the chain's cinema complexes throughout the country (Galilot Ramat Hasharon, Rishon Lezion, Jerusalem, Hadera, Be'er Sheva and Ashdod).

This, as part of a settlement agreement in a class action, which was approved by the Jerusalem District Court, in which the chain undertook not to be bound by agreements under which the sale of popcorn to other businesses would be prohibited.

In addition, starting in September, all sizes of the popcorn cups will be sold at the buffet at a discount of 35% for three hours one day a week, for a year and a half (details will be published later on the company's website).

The lawsuit was filed against several movie theaters, but the approved settlement is on behalf of Cinema City only, while the lawsuit continues to be conducted against the other defendants.

The parties reached this settlement without admitting one of the other's claims.

The request for a lawsuit was submitted in 2018.

The applicant, Mali Friedman, claimed that the cinemas created a binding arrangement that was not legally approved, according to which in the complexes where they operate, the sale of fresh popcorn anywhere other than the cinema buffet will be prohibited.

The respondents claimed that the agreement is legal, since the cinemas are the ones that produce the "popcorn experience".

The group of plaintiffs was defined as including "all consumers who purchased popcorn at the buffets of the defendant's movie theaters, or who refrained from purchasing popcorn at these buffets due to its price, from seven years prior to the submission of the application for approval until the signing of this settlement agreement."

It should be noted that the lawsuit was filed against several chains and theaters, but lawsuits against "Canium Theaters Ltd" and "Globus Max Ltd" were deleted last February.

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