Luxury tourism in Italy represents less than 1% of accommodation businesses and about 3% of the number of nights, but generates 25% of tourist spending in our country for an induced value, including indirect costs and consumption. of 60 billion euros. Direct expenditure amounts to 25 billion in direct consumption (about 7 billion in living rooms, 2 in restaurants, 14 in visits, excursions and shopping). The tourist who stays in excellent facilities spends more than nine times more than the average. It emerges from
the Altagamma White Paper on Tourism
presented in the presence of Minister Massimo Garavaglia.
The potential of the contribution of high-end tourism in Italy could be 2-4 times greater than the current values: as regards direct consumption alone, going from 25 billion to 60-100 billion. Italy, in fact, is the country most desired by high-end travelers, but not the most visited: first is France, second is Great Britain, third is Italy, chosen today only by 3-4 high-spending tourists on 10. 1 to 3 million trips that high-spending Italians currently make abroad could be converted in Italy.
In detail, with regard to the destinations preferred by True Luxury Travelers, Italy is in 1 / o place with the destinations of cities of art and countryside, 2 / o with mountains and large cities, only 4 / o with seaside destinations, which is the type of destination preferred by the target. Italy is the preferred destination in the world for experiences related to food and wine and art and culture.
