The new crown epidemic has changed the operating strategies of many companies. In the face of the ever-changing market, all walks of life must continue to improve themselves and maintain competitiveness so as not to be eliminated.
Because of this, many people dare not neglect and return to school to embark on the road of further education.
However, with the busy life of urbanites, online learning has become a new trend in order to meet the needs of flexible learning models, and the online master's course from the University of Liverpool (UK) provided by Kaplan Education is one of the popular choices in recent years.
Photography: Chen Weici
The qualifications are the same as the local graduates and are internationally recognized
The epidemic has accelerated the pace of digital transformation of enterprises, and online shopping has become the new normal of global consumption.
Entering the era of digital marketing, Crystal Cheung, who works in a marketing company, needs to promote different products for different company clients.
In order to keep abreast of market trends and stand out in a highly competitive environment, she enrolled in MSc Digital Marketing from more than 20 online master's programmes at the University of Liverpool.
The University of Liverpool is ranked among the top 200 in the world and is a member of the Russell Group, an alliance of local elite schools.
After completing the online courses, they will be awarded the same graduation certificate as local graduates, and their academic qualifications are highly recognized.
Crystal admits that she was first attracted by the university's international recognition, and after her studies, she appreciated its flexible course arrangement, which allows students to control their own study schedules.
Crystal said that colleges recognize work experience as one of the conditions for admission, and it is not necessary to have a high degree to continue their studies, which reflects the school's emphasis on practicality.
Flexible online learning tutors help solve work problems
The course emphasizes self-directed learning, which is different from the traditional model that uses test scores as the evaluation criteria. It focuses more on daily study and uses multiple evaluation methods to verify learning results, while avoiding the pressure and failure of exams.
"I like the online learning mode very much. In addition to teaching basic concepts, the platform will provide a lot of additional Readings (reference readings). It is up to you to decide how much you want to learn and absorb. Compared with the traditional "exam scope" specified, this learning method is easier. On the contrary, it makes me more interested in learning more." Crystal continued, adding that the flexible courses effectively matched her working hours, allowing her to study anytime and anywhere, breaking the shackles of traditional education.
For example, she will log in to the platform for more time after get off work, when she is free on weekends, or on certain weekends.
The course adopts a specially designed online learning platform, students can get access to different academic resources, and the school also provides 24/7 online support.
Students from all over the world can communicate in the discussion area, ask questions and discuss with their tutors, and broaden their international horizons.
Even if Crystal mentioned the difficulties encountered at work, the tutors were willing to respond patiently.
"I once encountered difficulties at work, so I tried to ask my tutor some opinions on the company's plan after class. I was pleasantly surprised by the tutor's serious research and suggestions." Although the two places are separated, the interaction between teachers and students is still not reduced. atmosphere.
The course helps professionals broaden their horizons and understand the latest business practices of companies in other regions.
The course takes into account both academics and the practical application of internationally renowned brands to lay a solid foundation for future entrepreneurship
Driven by the globalization of the economy, enterprises have higher and higher requirements for talents, and enhancing their own value is an element that must be considered.
Crystal, who was well prepared, said, "The University of Liverpool's master's program combined with the latest developments in many industries and popular business cases, which opened my eyes. For example, Rebecca Minkoff in foreign countries has set up a virtual fitting room to provide customers with a virtual fitting experience. It makes the consumption experience more interesting. In addition, I have also seen different views on the management level of the company. For example, some companies advocate environmental protection and use less paper. The truth is that the price of paper is only rising. The company just wants to better control the cost. This is all me I haven’t noticed it before.” In the future, she intends to open a digital marketing company and apply the international and forward-looking digital marketing skills she has learned to the local market. She believes that the course can effectively cover the aspects of economics, marketing, financial management, and operations. , e-commerce and other perspectives have laid the foundation for her entrepreneurial success.
Kaplan Education offers online master's programs at the University of Liverpool in Hong Kong, with multiple subjects such as MBA, Master of Digital Marketing (MSc Digital Marketing), popular IT subjects such as Master of Data Science and Artificial Intelligence (MSc Data Science & Artificial Intelligence) and Master of Cyber Security (MSc Cyber Security), students can pay tuition fees in 30 monthly installments, about HK$5,500 per month (reference price, tuition fees are paid in British pounds and the exchange rate on the day of payment is allow).
If you pay tuition fees in one lump sum, you can enjoy a 5% discount.
After graduation, students can choose to go to the UK for graduation ceremony, and the graduation certificate is no different from that of local graduates.
Details: https://bit.ly/3yBJnme
Enquiries: 2836 0332
Whatsapp: 9545 5878
(Information provided by customer)
