Jacquet Brossard wants to reconnect with in-store profits

Hit hard by the rise in the price of wheat (+30% in 2021) and rapeseed oil (+70%), Jacquets breads and Brossard cakes approach 2022 with great caution. Admittedly, the turnover of the bakery-pastry division of the Limagrain cooperative increased slightly in 2021, to 308 million euros. But the second industrial baker in France, which notably owns the Brossard, Savane and Jacquet brands

has seen its profitability deteriorate drastically under the soaring costs of raw materials, agricultural and non-agricultural. Until falling into the red for its volumes sold in supermarkets, which account for 75% of its total activity. The Limagrain division managed to stay balanced solely thanks to the products sold to restaurants.

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“We are in the hard, because we absorb these increases.

We have not passed them on to our selling prices to our customers,

concedes Sébastien Chauffaut, general manager of Limagrain.

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