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Kim Jones enhances Dior's heritage

2022-01-21T17:44:03.283Z


As the house on Avenue Montaigne celebrates its 75th anniversary, the British artistic director is reinterpreting the codes of Christian Dior for today's men.


It is a huge black box, installed behind the obelisk under construction, on the Place de la Concorde.

Inside, another Paris landmark, the Alexandre-III bridge, has been replicated down to the smallest detail.

A screen projects a view of the capital.

The Seine moves, the Grand Palais is monumental.

The setting would not have displeased

Emily in Paris

- besides, Lucien Laviscount, her boyfriend Alfie in the series, is seated in the first row.

On the bleachers settle the 500 guests, twice less than usual but much more than the intimate shows held by the competition this week.

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A female voice resounds, recounting in French the origins of 30, avenue Montaigne where, in 1947, Christian Dior founded his fashion house.

I wanted to pay tribute to the founder,

explains Kim Jones.

Because it paraded for the first time seventy-five years ago, on February 12, 1947. Such an anniversary is an important stage in the life of a house.

I wanted to transcribe...

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Source: lefigaro

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