Containment and store closures have not only accelerated LVMH's shift towards e-commerce and online communication.
They also convinced the world leader in luxury to do everything to better value its customer data.
“The context of recent months has accustomed us to managing a much more multi-channel system,”
summarizes Toni Belloni, Deputy CEO of LVMH.
For a long time, each customer had a reference store, where a salesperson had his contact.
From now on, the management of each customer is much more complex. ”
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Luxury is getting closer to its historic peaks
After four years of testing at Louis Vuitton, Dior, Fendi and Sephora, LVMH has just signed a partnership with Google.
Objective: to use Google Cloud's artificial intelligence and machine learning technologies for its fifteen main houses.
“Thanks to artificial intelligence, data can be used much more efficiently to anticipate demand, manage stocks, schedule production and offer each
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