Plus500 is coming to the NBA: the global fintech group founded in Israel, announced today (Monday) a multi-year cooperation agreement with the Chicago Bulls, the legendary basketball team and one of the leading sports brands in the world.
The collaboration between Plus500 and the Bulls constitutes the company's first sponsorship in American sports and will be the first logo ever to appear on the front of the Chicago Bulls' warm-up shirts, after the company's logo was emblazoned on the official uniforms of no less than three senior European soccer clubs in the previous season of the Champions League.
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