Resins intended for the wood industry, belts for printers, recycled plastic from yoghurt pots and medical prostheses: a priori, these activities seem to have little in common with each other, and to be very far from the tire industry.
Yet they are all part of Michelin.
And in reality, all of its innovations and technologies that the Bibendum has either developed or acquired by buying companies have a direct link with its original business.
The French group, which now generates 95% of its turnover in tires, intends to develop its other know-how.
The expansion of new businesses is one of the three pillars of the “Michelin in motion” strategy presented last spring.
Indeed, the growth of the historical business will be limited to only 1% to 3% per year, according to the leaders of the group.
Insufficient to invest and innovate.
The objective of the management is therefore that the share of the tire in the figure
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