New Jersey Fights Israel today

The Ben & Jerry's saga continues:

On Wednesday, the eve of Yom Kippur, the state of New Jersey in the United States announced that it will take legal action against Unilever, which owns Ben & Jerry's, which announced that it will not renew the franchise for Israeli society. , Due to the fact that it markets “outside the Green Line.” Following Unilever's announcement, trading in the company's stock opened in the U.S. in six-tenths of a percent decline.

"Unilever Global has announced that it is strengthening ties with Israel and has even increased investment in the country, also in social enterprises," said Alan Joop, CEO of the global company.

Ben & Jerry's Israel said: "We congratulate the State of New Jersey on its decision to fight the boycott movement against Israel and impose heavy economic sanctions on the global Ben & Jerry's company, which together with its parent company Unilever, have chosen to act against Israel. And its citizens - and not for the first time.

Ben & Jerry's Ice Cream // Photo: GettyImages,

"Ben & Jerry's Israel is committed to continuing to fight against the illegal decision and will not allow any Israeli citizen to be harmed or boycotted," they said.

"Ben & Jerry's boycott of Israel violates state laws"

"Ben & Jerry's has violated state laws," the New Jersey State Treasury Department said last Wednesday.

The global Unilever company has received a notification on the subject, along with the sanction according to which a procedure will be promoted in the country to ban investments in the company's pension fund.

This, after two months earlier the company announced that it would refuse to sell its products "in the Occupied Palestinian Territories", and does not plan to renew its distribution agreement with the current Israeli franchisee.

Ben & Jerry's Israel's response to the State of New Jersey: "We congratulate the State of New Jersey on its decision to fight the boycott movement against the State of Israel, and to impose heavy economic sanctions on the global Ben & Jerry's company, which together with its parent company "Unilever has chosen to act against Israel and its citizens - and not for the first time. Ben & Jerry's Israel is committed to continuing to fight against the illegal decision, and will not allow any Israeli citizen to be harmed or boycotted."