Four mobility players, BlaBlaCar, Mobilize (Renault group), RATP and Uber, on Tuesday formalized an alliance to fight together against "autosolism" in town, that is to say driving alone in your car, with an inviting experience. 1,000 Ile-de-France residents do without a private car for ten months.
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A panel of 1000 representative testers must be chosen this summer in Île-de-France: guinea pigs will have to give up for ten months - from September 2021 to June 2022 - to use their car, unless they share it, to replace it. by a service package: car-sharing, shared VTC, carpooling, public transport, transport on demand, etc.
Called Mobilité360, the joint project is based on the observation that new mobility services have developed too much "in silos", without complementarity or dialogue between operators and public authorities.
"We have initiated several months (...) a real reflection on the optimization of mobility offers and on the reinvention of the use of the car in urban areas"
, noted Clotilde Delbos, Managing Director of Mobilize, the Renault car-sharing subsidiary.
“Together, we want to put our expertise and know-how at the service of public authorities to find sustainable, green and shared uses of the car for all citizens. This is what we particularly want to experiment with this first initiative '1,000 Ile-de-France residents without a car' ”
, she added.
Getting rid of the private car
This is
"an experimental project to demonstrate the feasibility of a new mobility system that does away with the private car,"
Joël Hazan, associate director of the Boston Consulting Group (BCG), told AFP. consulting firm that supports the four partners.
Participants will be constantly monitored to measure changes in use, understand the limits of the current model and assess new solutions, as well as the budget necessary to have a continuous and quality mobility offer, according to Joël Hazan.
"We know that the answer is not to wait for the next miraculous technology, but rather to develop together this (common) solution to simplify our transport system, free up public space and make our cities more attractive and pleasant, ”
commented Laureline Serieys, Managing Director of Uber France.
