Once upon a time it was free - innovation in delivery service could be twice as expensive for customers
Created: 09/27/2022, 15:58
By: Ines Baur
Delivery service Flaschenpost still offers free delivery from a certain order quantity (symbol image).
© IMAGO / Michael Gstettenbauer
The delivery service Flaschenpost will in future demand money for deliveries.
How much depends on location and order quantity.
The minimum order value is now also higher.
Münster – The food delivery service Flaschenpost is increasing its minimum order value and charging fees.
The company confirmed this to the
Lebensmittelzeitung
.
The Oetker subsidiary has revised its business model and is now demanding delivery fees from its customers for the first time.
Up to 2.90 euros per delivery - Oetker subsidiary adjusts delivery conditions
"We have adjusted our delivery conditions," it says on the company's website.
"From 29 euros we deliver to you, from 49 euros the delivery is free of charge." The amount of the fee is between 1.80 euros and 2.90 euros per delivery, depending on the location and the value of the order.
The food newspaper informs that customers have to dig into their pockets for the service where the delivery service has been offering its complete range of food for a long
time
.
For example, frozen products and fresh goods like in the home location in Münster.
Further in Cologne, Frankfurt, Munich and Berlin.
There are currently no delivery fees in Hamburg.
Because up until now there has only been a limited range of dry goods.
Delivery services such as Gorillas, Flink or Getir set up a dense network of warehouses in the major cities during the pandemic, hired hundreds of drivers and promised to deliver supermarket products such as cold cuts, drinks or frozen food to your home in a few minutes.
Demand was booming, but that has long since changed.
The new minimum order value is intended to give the delivery service more order volume
According to the Handelsblatt
, the Flaschenpost delivery service has
over a million customers and receives more than 800,000 orders a month.
33 stations deliver nationwide in less than two hours.
Lots of food as well as drinks.
As the Lebensmittelzeitung writes, the aim of the new fee model is to encourage customers to spend more money per order.
The plan seems to work.
"As expected, we are seeing increased shopping baskets and an increased proportion of groceries," explains a spokeswoman to the portal.
A "majority" of customers would not have to pay the delivery fees because they spend more than 49 euros per purchase.
