Outbrain, the specialist in the "click trap" on the internet, debuted on the New York Stock Exchange on Friday.
The Israeli company, founded in 2006 by Yaron Galai, reached a valuation of $ 1.1 billion on the Nasdaq.
The initial public offering was $ 20 per share, after Outbrain sold 8 million shares to raise some $ 160 million.
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Outbrain raises sponsored links
Earlier this month, the professional sponsored links on online media (like CNN, The Washington Post, The Times of Israel or Le Monde) raised $ 200 million from investment manager, The Baupost Group, with a view to its initial public offering.
Its objective:
"To compete with the giants of online advertising that are Facebook and Google in the war to gain the attention of Internet users",
explains David Kostman, co-CEO of Outbrain.
The company works in partnership with publishers and marketers in more than 55 countries.
Two-thirds of mobile income
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When I look at our business plan
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