Will Éric Zemmour's declaration of candidacy be enough to breathe new life into him?
Tuesday, the polemicist formalized, in a video posted on YouTube, his entry into the race for the Elysee.
On the set of 20H of TF1, the former journalist then lent himself to the traditional exercise of the great televised oral.
According to an Odoxa-Backbone Consulting study carried out for
Le Figaro
, the double format has mainly affected the French, without however convincing them.
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Presidential 2022: where are the candidates in the polls?
Read also From the dazzling breakthrough to doubt, behind the scenes of Eric Zemmour's pre-campaign
Whether they followed it live, or whether they had heard of it, 86% of French people were exposed to Eric Zemmour's intervention.
But for a large part of them (70%), it is a “failed” start to the campaign.
The observation is also shared, including by the electoral populations targeted by the essayist, whether on the side of Les Républicains sympathizers (67%) or those of the National Rally (53%).
The observation is shared, not the ideas
The character himself acts as a foil for part of the opinion.
Half (51%) of French people express rejection, and a quarter (26%) express indifference.
Only 9% support him and 14% have sympathy for him.
Declining figures, as the institute notes.
Eric Zemmour's key points nonetheless collect good opinions.
His report on the reality of France appeals to 4 out of 10 French people and speaks particularly to supporters of LR (68%) and RN (71%).
But the latter remain more divided on the candidate's ideas: 48% find them good, 51% think the opposite.
Above all, they do not see him at the Élysée and do not recognize him as a President of the Republic - 79% for LR sympathizers;
54% for RN sympathizers.
See also Eric Zemmour's video restricted by Youtube
"
For Éric Zemmour, the challenge is there: in the collective imagination (and especially in that of the French right-wing) to move from
" the
one who denounces
"
to
" the
one who acts
"", underlines Céline Bracq, Managing Director of Odoxa.
"
For that, he will need to be able to talk about all subjects, in particular those which concern the French the most
," she adds.
According to the specialist, this observation also applies to Marine Le Pen, still "
rejected by the vast majority of the population
".
Only a quarter of the French believe her capable of winning the ballot, and 23% consider her capable of leading France.
"
The announcement of the candidacy of Eric Zemmour even makes him lose ground on both aspects
", notes Céline Bracq.
To read also "Eric Zemmour, objective ally of Marine Le Pen?"
The contender RN, competing for the third time, however enjoys a better image than the polemicist, considered to be much less capable of leading France (12%).
