As every year in October, many companies have launched product collections to raise breast cancer awareness • Some of the proceeds will be donated to the Association for the War on Cancer and the various non-profit organizations • From grooming to electrical products - these are the pink products
As every year in October, as part of a global campaign, around 200 sites and buildings around the world are lit up in pink to mark Breast Cancer Awareness Month, promoting awareness and the importance of early testing for life-saving disease.
In Israel, a third of the new cancers found among women are breast cancer cases - about 5,400 patients are diagnosed each year.
Breast cancer is the most common malignant disease among women in all population groups in Israel, and is the most common cause of cancer mortality among women.
This year, at the initiative of the Association for the War on Cancer and the Estee Lauder Group, the General Staff building in Kiryat Tel Aviv is lit in pink throughout October under the slogan accompanying the campaign: "It's time to end breast cancer." Many municipalities have chosen to join the initiative this year. Buildings in pink. According to Oren Revach, CEO of the Estee Lauder Group in Israel: "The goal of the campaign is one and most important: to remind all women in Israel that early testing saves lives. Also, every year we dedicate a number of care products whose proceeds go to raise awareness. ".
The IDF commander, Col. Eyal Yossifsko, adds that the fact that this year a lighted military building has great significance. "The IDF sees a valuable right to take part in raising awareness of breast cancer among the public. This is another educational opportunity that reflects the values of the IDF." To".
Moshe Bar-Haim, CEO of the Association for the War on Cancer, notes that Disease Awareness Month is an opportunity to mention the importance of maintaining a healthy lifestyle. “About one-third of all breast cancer cases can be prevented by adopting healthy habits such as maintaining a healthy body weight, a healthy diet that includes a combination "Fruits and vegetables, whole grains, restricting red meat and processed meat, regular exercise, breastfeeding, avoiding smoking and alcohol," he said. "Studies show that moderate exercise for 30 minutes a day is associated with a reduced risk of breast cancer, especially after menopause. The chances of survival of breast cancer patients and helps in coping with the treatments. "
Broad mobilization
Every year near the month of awareness and during it many care chains, companies and business owners get involved in the issue by launching limited editions of products, with a certain percentage of product sales being donated to the Cancer Society and various charities.
For example, the group of companies Estee Lauder (Bobby Brown, Clinique and Estee Lauder) has launched three limited edition dedicated products, lipstick and two facial care products, with 30 percent of their sales donated to the Cancer Society.
The products are also sold in a pink case that includes a keychain and a decorated pendant.
The Lalin skincare chain also joins every year and offers a canvas bag for NIS 19.90 with a pink ribbon and a badge that includes information about the recommended testing routine for women, with 50 percent of sales donated to the "One in Nine" organization.
The "Nail Studio" network launched a campaign on social media with celebrities and opinion leaders who will be challenged with a pink manicure on just nine fingers, the symbol of the struggle.
There will also be information activities in the media alongside a financial contribution to the "One in Nine" organization.
Food and beverage companies have also joined the breast cancer awareness campaign.
The Wissotzky company has launched for the first time a special and limited edition of super green blueberry and acai flavored green tea sold in a pink package.
The product will be sold during the month exclusively at the Shufersal chain for NIS 21.90, and as part of the collaboration, Wissotzky will donate to the "One in Nine" organization and help raise awareness of the importance of early detection.
Recanati Winery has also joined the campaign, and during the month the winery's pink wines, Rosa and Gary de Marslan, will be sold, wrapped in a pink hug.
25 percent of the profits from their sale will go to the Gamani group, which supports women with breast cancer.
Man joins the fight this year, and its flagship product packaging, chocolate-flavored waffles, is painted pink with the message: "And you are saved for your souls, early detection saves lives, go get tested", with the proceeds from their sale donated to the "One in Nine" organization.
Materna is launching a campaign "Mom, take care of yourself too".
As part of this, Materna will launch pink packaging during the coming month with a reminder for mothers to be tested, and there will also be an information activity on the Materna website.
"Invest in your lemons"
International fashion house Ralph Lauren has launched a unique pink collection called Pink Pony, which is sold on the Factory 54 website. 25 percent of the proceeds from the collection will be donated to raise awareness for breast cancer.
The online fashion giant boohoo.com is also a member of the international charity organization for raising awareness of breast cancer, the "Know Your Lemons Foundation" in order to encourage women to be tested and diagnosed with breast cancer as early as possible.
The collection is available on the website and includes a variety of styles of pajamas, hoodies and branded lingerie with the activity logo #KeyYourLemons.
The activity as part of the message: "It's time to show yourself and your lemons a little more care, now and always" will take place on social media throughout the month of October.
Also, on the items will appear a label with a reminder for all the women to take care of themselves and get tested.
The item price range is between NIS 20 and NIS 150.
In addition, the designer and fashion anchor Etty Kubo designed a fashionable bracelet that will be sold in the Ofer malls at a symbolic price immediately upon returning to routine and opening the malls.
All proceeds from the sale of the bracelets will be donated to the "One in Nine" organization.
The group will also promote information activities for customers and network employees upon returning to routine.
Dina Aharoni, who owns a jewelry and jewelry design studio, 8th Floor Studio, has also launched a unique collection of earrings and rings with pink cubic zirconia, with five percent of sales going to the Cancer Society.
Along with the skincare companies, the German electricity brand Fakir will also donate five percent of the brand's total revenue for pink products to charities that promote research, information and awareness to prevent and detect the disease early.
And in Israel's blue-and-white industry, Keter has launched a special edition of the iconic pink chairs, with all proceeds from their sale donated to One in Nine, and in addition, during the month the company logo will turn from red to pink.
Photos: Fakir blender, boohoo pajamas, Recanati pink set, nail polish nail polish, crown chair, Wissotzky tea, Lalin bag, Pink Pony shirt Photo: PR, Yanai Yechiel, Baruch Naa