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Rihanna is about to enter a very exclusive Olympus.
The NFL, the national football league, has confirmed this Sunday that the 34-year-old Barbadian star will be the main attraction of one of the world's great entertainment milestones: the Super Bowl halftime show, the final of the American football league competition.
A
show
that generates as much expectation, or more, as the game itself.
With this performance, Rihanna will join a group of artists, chosen for the largest televised event in the world, which in previous editions has included Michael Jackson, Madonna, Bruce Springsteen, Lady Gaga or The Who.
The game will be played on February 12 next year in Glendale, in the state of Arizona.
The announcement was expected since this Sunday the interpreter of
Umbrella
posted on her Instagram account, which has 135 million followers, a photo of her tattooed hand holding a football, which sparked speculation about her participation in the show.
In the NFL statement, rapper Jay-Z, who executive produced the show through his agency Roc Nation, described Rihanna as the "talent of a generation."
The singer is, he stressed, “a woman of humble beginnings who has exceeded expectations at every turn.
A person born on the small island of Barbados who became one of the most prominent artists of all time."
Rihanna takes over from rappers Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, who in the 2022 edition headlined a show that would go on to win three Emmys.
In that game, the Los Angeles Rams were proclaimed champions at their home (SoFi Stadium in Los Angeles) after beating the Cincinnati Bengals.
The event achieved an average global audience of 123 million viewers on television and
streaming
, according to the network that owns the broadcast rights, NBCUniversal.
Her participation in the show represents a return to the stage in style for the Barbadian artist, who has not released a new album since 2016, when she released
Anti.
The star, who gave birth to her first child last May -the fruit of her relationship with rapper A$AP Rocky-, had concentrated her public career in recent years on the development of her Fenty cosmetics and underwear brands, who take their name from their own surname.
