Read the video transcript here
Photo shoot with a very special model: It's a Rolls-Royce »Boat Tail«.
The maritime name came about because the stern is shaped like that of a racing yacht.
The luxury convertible is currently the most expensive new car in the world.
Made on customer request.
Original sound from Torsten Müller-Ötvös CEO Rolls-Royce Motor Cars
“The result is one of the most remarkable cars in history. In fact, I'd say it's probably not even a car. It is a masterpiece of art and something that has never been seen before. "
The creation of this work of art by hand took four years.
During this time, not just
one
boat tail was built, but
three
.
All already sold.
Official price: secret.
Insiders speak of around 23 million euros.
Original sound from Torsten Müller-Ötvös CEO Rolls-Royce Motor Cars
“What you see here is technically the most sophisticated picnic facility in the world. It unfolds like the wings of a butterfly and includes wonderful little details. There is a champagne cooler, glasses, china, cutlery. Everything hand-picked and specially designed for this very special car. "
Certainly you can picnic cheaper, but that's not what Rolls-Royce is about.
With the Boat Tail, the automobile manufacturer is exclusively targeting billionaires who are closely associated with the British brand.
Original sound from Torsten Müller-Ötvös CEO Rolls-Royce Motor Cars
“It will make history for us. Car bodies represent the pinnacle of the brand. It is a very rare opportunity when we invite customers to take part in such a project. "
The traditional company urgently needs new impulses.
In the past few years, the business had declined significantly.
And then there was Corona.
The focus is now consistently on the purse of the super-rich.
Original sound from Torsten Müller-Ötvös CEO Rolls-Royce Motor Cars
“I think we're back to business, and in an excellent way. And yes, of course we did take a bit of a dent last year when the pandemic hit us. Our factory was closed for a while. So we are very happy that it has fully recovered and even at heights we have never seen before. "
Rolls-Royce is causing a sensation in the automotive scene with the “Boat Tail”. The loss of value, it is said, is only minor with such collector's items. However, the search for a parking space should be a bit more difficult. The British car measures an impressive 5.80 meters.
