By changing its visual identity, Securitas is not only changing its image but also its positioning: a more human, technological and innovative approach to security.
The new signature "
See a different world
”Goes in the same direction: the emphasis is on great expertise, a wide range of“ tailor-made ”services but also on the skills and diversity of employees.
In all, there are 355,000 employees serving 150 global clients, and more than 153,000 clients across 47 countries.
This signature is intended to resonate with a new audience, within and beyond the security sector.
The new brand will be visible on all uniforms, vehicles, equipment of Securitas employees, as well as on its digital tools and online channels.
It will be gradually rolled out across all of the company's global operations.
Legacy and new skills
Securitas aims to become the benchmark partner in
Intelligent Protective services
for its customers, by harmoniously integrating human services and electronic security systems.
The company is accelerating its digital transformation, by investing in increasingly sophisticated technological infrastructures and new skills, while remaining faithful to its heritage and its three fundamental values: integrity, vigilance and a spirit of service.
Always with a strong commitment from its employees, everywhere in the world.
Protective services offer is global and includes safety and security, mobile security, remote services, risk management, reception and training programs.
The same quality of service all over the world
Securitas' new strategy aims to create high added value for its customers, by focusing on four priority areas: customer engagement, innovation, efficiency and human capital. Due to the pandemic, the needs of a large number of customers have changed during the year and Securitas has evolved, offering solutions within very short deadlines. And this with clients of all sizes and in all sectors of activity, with very different needs. By analyzing the vulnerabilities and specific risks of each of its clients, Securitas offers proposals that are perfectly suited to the needs of the companies with which it works. Among the top ten international clients, including the most recognized in the world,There are now large tech companies such as data centers. 150 of Securitas' customers are international customers who expect the same level of service quality all over the world. As a result, activities with international customers increased in 2020, reaching 16% of Securitas' total turnover.
for more information: https://www.securitas.fr
