Won a million: Ninet's new campaign
A serial winner: she has already won a star is born, stars as a judge in the next star - and along the way she collected another million shekels for a new campaign.
Who is the campaign for and when can we see it?
All the details are inside
Walla!
Of money
07/08/2022
Sunday, 07 August 2022, 08:37 Updated: 08:52
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Almost 20 years have passed since Ninet Tab burst into our lives (spring 2003) - and after already being the national mami, she kicked her image and became a tough rocker - and once again returned to the mainstream with the judging in the show that in its previous incarnation brought her publicity, she never ceases to surprise - and along the way Not bad to make a living either.
The ZAGA chain - food corners is launching its first campaign with the artist, singer and creator Ninet Taib.
The campaign (which will be launched tonight, depending on the events in the south) under the slogan 'Zega food courts - they understand this', is estimated at NIS 2 million, of which about half the amount is for the new presenter.
The flowers for Ninette.
From the campaign for the dining corners of the ZAGA chain (Photo: Guy Koshi and Yriv Payne)
The network hopes that Night Tube, which, as mentioned, received about NIS 1,000,000 for the role, will increase awareness of the expertise of the Zega network, at the same time as the unveiling of the new collection, which includes a wide variety of dining room tables and dining and bar chairs.
The campaign will include, among other things: television advertisements in the two leading franchises Keshet 12 and Reshet 13, billboards nationwide, advertising in the digital assets of the Zega network, advertising in the print and online press, on social networks and at the sales points of the Zega network.
The vocal pose is also photographed well.
From the campaign (photo: Guy Koshi and Yariv Payne)
In the second phase of the campaign, there will also be radio broadcasts narrated by Nine Tube, with the leading message of the campaign: "This is what they understand", with the aim of positioning the Zega chain as a leader in the dining area category.
According to
Avital Myers, Director of Marketing and Architect Relations at the Zega Dining Corners chain
: "In recent years, the chain, which has grown significantly, has emphasized and differentiated itself from all competitors in the market as experts in dining corners, both at the level of variety, quality and professionalism. Zega continues to specialize and bring the most recent innovations and the world's leading trends in the field of dining corners the food".
Myers also adds: "The campaign with Ninet is a strategic communication move that defines Zega's values and differentiates her. The campaign is accompanied by a dash of humor, alongside Ninet's authentic image."
From the campaign for Zega (photo: Guy Koshi and Yriv Payne)
The ZAGA chain - dining corners was established in 1961 and specializes in the production and marketing of dining corners.
Today, the Zaga chain has 12 branches nationwide and is considered the leading retail chain in the field in Israel.
The chain places three central values as one: quality, comfort and design visibility.
The chain owns a factory in Bulgaria which manufactures, designs and markets to Europe and the USA the variety of dining corner collections using high quality and unique methods and materials.
Ninet Taib in the campaign photos for Zega (Photo: Guy Koshi and Yariv Payne)
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