The Limited Times

Now you can see non-English news...

Slowdown on the crazy growth of video streaming platforms

2021-07-21T18:29:44.250Z


ANALYSIS - While it still remains very dominant, the subscription model is today challenged by that of platforms financed in part, or even totally, by advertising.


It's a former head of an American media group who best sums up the general sentiment.

"It's kind of the end of the party."

If the video streaming market has strengthened considerably thanks to the pandemic and lockdowns, the hill that remains to be climbed is becoming steeper.

Clearly, it will become difficult for some to post double-digit subscriber growth.

"

Netflix seems to have reached saturation of its market in the United States

,

Thus estimates Eric Haggstrom, analyst of the firm eMarketer.

Where its users earn the most, around $ 14.50 per month.

Read also:

2020, the year Hollywood switched from the big screen to streaming

The leader in subscription video streaming, which has almost 210 million subscribers worldwide (

see below

), does not seem to be the only one showing signs of slowing down.

Launched in November 2019, Disney + reached the milestone of 100 million subscribers at lightning speed: barely 16 months, while it had taken its rival more than ten years to cross

This article is for subscribers only.

You have 79% left to discover.

To cultivate your freedom is to cultivate your curiosity.

Continue reading your article for € 1 for 2 months

I ENJOY IT

Already subscribed?

Log in

Source: lefigaro

All life articles on 2021-07-21

You may like

Life/Entertain 2024-02-06T16:01:27.252Z
News/Politics 2024-02-29T04:54:54.488Z
News/Politics 2024-01-29T13:19:42.954Z

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.