Lidl has launched its own collection.
One product from the collection in particular is making waves - that in turn causes astonishment among many customers.
Neckarsulm - April 1st seems to be the right time for fun.
Since social media has also become more and more important for large companies, corporations have also tried to prove their humor once a year - mostly with moderate success.
The discounter giant
Lidl also
wanted to fool its customers in 2019 and announced that it would
be launching
its own series of sneakers
.
The
Lidl logo
on the sneakers had to be there, of course.
What was initially intended as an
April Fool's joke made
such waves that Lidl actually offered its own sneakers for sale in the fall of the same year - but only in
limited editions
.
As a result, the
sneakers
an
absolute best seller
and were completely sold out shortly.
As HEIDELBERG24 * reports, the
mega hype is now entering the next round
.
But the hype surrounding the
fashion collection
does
n't
seem
to go down well with many customers
.
The discounter is mocked by users on Facebook.
Despite ridicule and malice, the Lidl critics ask a legitimate question *.
(* HEIDELBERG24 is part of the Ippen-Digital network)
