The Blue houses of Laveno are born, the symbolic color of an era - Lifestyle

A color that represents a locality becomes one of its symbols and recalls its artistic artifacts: ceramics.

In Laveno, facing the vastness of Lake Maggiore, Archea designs a new residential complex, a rhythmic architecture that dialogues with the surrounding environment.

Joining the tradition triggered in Italy by the 1920s with Gio Ponti where ceramics and design represented a symbiosis of art and industry, able to express the wisdom of Italian craftsmanship, so the idea of ​​the new residential complex on the shores of Lake Maggiore was born. .

    The design idea of ​​the architect Marco Casamonti stems from the multiplicity of colors of the lake and from the Blu Laveno ceramic that was produced in this area within the ancient Pozzi-Ginori ceramic factory of which a splendid memory remains in the front wall. the needle.

    The large Lavenese ceramic industry - which reached high peaks in quality not only for the intrinsic characteristics of the materials and for the workmanship but also thanks to the artistic cut of the always avant-garde production - becomes the inspiring reason for the project that uses blue ceramic as a material. cladding: tiles with an irregular pentagonal shape expressly designed, glazed with a nuance studied ad hoc, positioned not only on the facades but also on the pitches of the roofs, in order to create a total material effect and give the idea of ​​the 4 buildings as 4 stones blue resting on the ground, 4 carved stones whose holes functionally become loggias overlooking the surrounding landscape; all immersed in a completely pedestrian context,with roads and parking spaces located on the lower floors.

    The overall project consists of twenty-six residential units, located in a completely pedestrian area of ​​2,400 square meters.

The intervention represents a new piece of the city, hinged between the public square upstream and the lakefront downstream.

(HANDLE).