If the two-year impact of Covid is not entirely faded, “the most beautiful avenue in the world” seems to be the one that has been missed the most by tourists and passers-by.
This is what the study on the seven largest European arteries, published each year by the specialist in traffic flow analysis Mytraffic and the real estate consultancy Cushman & Wakefield, suggests.
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It shows that with traffic doubling in one year, and up 23% compared to the first two months of 2020, the "Champs" have largely regained their pre-pandemic pedestrians.
That is an average of 880,000 passers-by strolling past the 90 shops on the avenue every month.
Admittedly, this jump is to be compared with pre-Covid traffic already very affected in 2019 by the impact of “yellow vests”.
But this renewed attractiveness is remarkable compared to other major arteries in Europe, still down 10% to 60% compared to the start of 2020, such as Rue Neuve in Brussels or Oxford Street in London.
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